Career
One long, unbroken career in the global lighting industry — Architectural, Entertainment, Cinematic — Louis Poulsen in Denmark, then the US, and now hands-on coaching the rockstar brand and trade marketing team at Chauvet. Supply chain, brand, product, commercialization — all in service of the people lighting the world's biggest stages, sets, and spaces. The other half of the story (family, health, the occasional inspiring side project) keeps the work honest.
Chauvet Lighting
Co-leading the brand and trade marketing teams across the corporate Chauvet brand and the family — CHAUVET Professional, CHAUVET DJ, Kino Flo, LiteGear, ChamSys, and LynTec — as one of several team leads in a bigger global marketing org. My role is mostly coaching, hiring well, and removing the things that get in the way. The team are the magicians; I just hand them sharper wands.
Louis Poulsen — United States
Moved from Denmark to the US to help grow Louis Poulsen's high-end architectural lighting business across North America. Brand, product marketing, and a crash course in living between two cultures (and two coffee styles).
Louis Poulsen — Denmark
Where the whole story started — supply chain at Louis Poulsen in Denmark, then a slide into brand and product marketing for one of design's most iconic names. Twenty-something Bruno had no idea this would turn into a 20-year ride.
Areas of focus
Global B2B brand strategy · Product commercialization · Trade marketing · Entertainment, cinema & architectural lighting · Two decades, two continents, one industry.
Personal passion
Outside of work, I noodle around with AI and small tooling for SMBs — building tiny products, writing AI for B2B Lead Generation, and sharing what happens when two decades of brand thinking meets what AI can actually do today. It's how I stay sharp, and honestly, it's also just fun.
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