Day Time
Growing
B2B Brands
Twenty amazing years in lighting, and excited to be part of the team at Chauvet creating impactful experiences. The day job I'd still pick on a Monday.
After Hours
Building
AI Tools
A running curiosity about marketing, AI, and buyer psychology turned into education and useful side projects. Built after dinner, mostly for fun.
Day Time
Growing
B2B Brands
Twenty amazing years in lighting, and excited to be part of the team at Chauvet creating impactful experiences. The day job I'd still pick on a Monday.
After Hours
Building
AI Tools
A running curiosity about marketing, AI, and buyer psychology turned into education and useful side projects. Built after dinner, mostly for fun.
The day
By day I help lead the brand and trade marketing teams at Chauvet Lighting alongside a crew of passionate colleagues. My job is mostly coaching, unblocking, and getting out of the way — the team are the rock stars. The fun part: their work ends up on the world's biggest stages, sets, and festivals.
The night
Once the laptop should be closed, it usually isn't. I build small AI and utility tools that make B2B and SMB life a bit less painful — nine live so far — and I wrote a book about it: AI for B2B Lead Generation. Equal parts curiosity, caffeine, and "what if this just worked?"
The Venture Index
Nine little products, each scratching a real itch for B2B teams or small businesses. Some pay the cloud bill. All of them taught me something.
AI for B2B Lead Generation
Now on Amazon
How to use AI to get loyal customers.
A practical guide for marketers, founders, and anyone tired of cold-calling — written in plain English. AI frameworks you can actually use this week, without losing the voice that makes your brand sound like you.
Read more about the book